The Cuddles Initiative

The Inky's Tom Ferrick, Jr. uncovers one of Li'l Ricky's campaign strategy memos. Here's a taste:

One is to saturate the airwaves with commercials presenting the "Rick Santorum Story." These will be sepia-tinted-family-oriented 30-second spots that remind voters that you are, at heart, a sweet guy.

They are designed to draw back into your tent defectors among independent voters and moderate Republicans who, for some reason, consider you a "hairy-knuckled, mean-spirited, right-wing troglodyte," as one target voter put it in our focus groups.

These TV spots have tested well in the same focus groups. We call this the "Cuddles Initiative."

Your recent statements against Hepatitis B can go a long way toward lessening concerns among these voters that you are - again quoting our focus group - a "heartless, harsh, judgmental twit."

As they say, read the whole thing.

[Via Keystone Politics.]


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